Music as a Weapon

Have you ever looked out the window of an airplane and winced as you saw your brand-new luggage soaring through the air? Or recovered your brand-new luggage only to find it sopping wet and realize that all the perishables inside had perished a water-induced death? Or found that the sides of your brand-new luggage were all scraped up? Or realized that the handle of your brand-new luggage was all bent out of shape and couldn't extend or retract anymore? Or gone to the airport desk and complained only to be told that it wasn't their fault?

I have.

What did I do about it? I felt sad, but I figured that my luggage would have to get initiated to the rough life of being a traveling suitcase sometime, so I straightened out the handle and shrugged and left meekly.

Yet what did a musician named Dave Carroll do when his custom-made Taylor guitar was destroyed by United Airlines, and they refused to do anything about it? He threatened to make a music video.

What did United say? "Good luck on that one,"

Obviously they didn't take his threat seriously, but what did he do? He made a music video.

Music turned out to be a very effective weapon. Right now, the video has almost 12 million views, and I'm sure it will get many more. Pretty soon, United was offering compensation if he would only remove his video.

What did he say? "Good luck on that one."